What is a Sales Funnel? And How Does it Work? A sales funnel is a marketing term. It visualizes the sales of products to the customers. You can design the journey of a customer with the help of a funnel. The funnel is a buying circle for a customer including all the actions that they take. It has different names (i.e. sales funnel, purchase funnel, marketing funnel, conversion funnel) but all the models mean the same. 4 sales funnel stages Different companies have different kinds of funnel stages but are generally divided into four stages. These are given below Awareness Interest Decision Action Stage 1: Awareness This is the first and most crucial stage in the sales funnel. Here you need to create customers' awareness by giving them suitable solutions for what they are looking for. This stage is all about informing the audience about your products, services, and solutions and telling them how they can be satisfied by the services. Stage 2: Interest In this second stage, the